Exclusivity

"Illustration" courtesy of:  https://www.craiyon.com "ruby"

For "well thought out" sake, Elon.  You just anonymized your company.

Was it too "well known" or being "misused" incorrectly?  Does hiding it in plain sight or manufacturing the perception of exclusivity make it "cooler"?

We have 2 or 3 "suggestions":

• Change your name to "Post Emerald".
• Start a line of "moonshot toasters" for not burning bread.
• Declare every slice of bread a "success" as it's launched downward.

You may or may not decide to:

• Change your name to "Pre Ruby".
• Move into a library and close every window.
• Shoot "Nerf" darts made of $100 bills at individuals not walking by.

Backward or "rapid unscheduled 'disassembly'".