Subliminal

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[UPDATE: Original post on 10-13-2020 7:10 AM.  Added a link to the original report on Google book search.]

   A book I ordered online arrived on Saturday (10-10-2020).  I found it by accident when searching on google for details about subliminal messages.  I'm reading it for the first time now.

   The book is 36 years old now.

   You might be wondering what the book contains.

   That would be reports and transcripts from a U.S. House of Representatives hearing in 1984.

   You might be wondering what those were about.

    That would be Subliminal Communication Technologies in use at the time.

   Original transcript: Subliminal Communication Technology: Hearing before the subcommittee on Transportation, Aviation, and Materials of the Committee on Science and Technology

   On page one of the book I just learned something new about 1984.  If you were already aware it was being done 36 years ago... I wish you had told me.

   Here's what I read (but have trouble believing):

"For example, I understand that the use of subliminal communication is used by a large number of stores throughout the country to discourage shoplifting.  Using an audio device, music is combined with a subliminal message such as 'I will not steal'.  These subliminal messages are reported to have reduced shoplifting by as much as 80 percent in some cases."

   Seriously.  A technology over 36 years old now was being used on shoppers without them knowing... for security of course.

   It's always security to the rescue when no other excuse is good enough.

   You might be wondering what a person can perceive a hidden voice in music as.

   That would be schizophrenia.